As a business owner that wants to maintain a thriving business, it’s important to make sure that you attract the very best and brightest people to work on your team. When you attract high-quality employees, the quality of the company’s output will be excellent. To get this type of tradition started with your company, here are a few strategies to consider.
Put Together an Attractive Compensation Package
Whether you’d like to believe it or not, money is an excellent motivator. If you want to attract the best workers, you need to be prepared to offer the best salaries. In addition to a great salary, offer a benefits package that’s tough for your desired employees to resist. Health insurance, paid time off and the option to telecommute tend to be standard offerings at some of the best places to work in the nation. If you want the best, it’s always wise to remember that they probably have numerous companies courting them. You have to make it worth their while.
Improve the Work Environment
When it’s time to come to work on a Monday morning, it’s really nice to enter a space that encourages productivity in an inspirational way. Consider hiring an interior designer to design a workspace that makes employees anticipate the workday. Certain elements like natural light, indoor plants and beautiful colors may be important to include.
Take a look at spaces like the Google headquarters for inspiration and you’ll have a hard time getting employees to leave their workspaces. Actually, that’s the purpose behind why Google and other millennial-friendly tech businesses put a lot of effort into providing a work hard/play hard type of environment—they want their offices to places where employees want to be and, not only that, but where they’ll be highly engaged as well. For example, Google provides its employees with kitchens, exercise facilities, and unique seating areas to be used for either work or relaxation.
Of course, not every business will be able to go to the extent that Google has done with their offices, but taking care of your employees is important. It helps them to feel less stressed at work and can be very appealing to prospective employees looking for a company that will take care of them.
Consider Your Location Wisely
If you run your own fashion boutique and create your own fashion lines, chances are you’ll want seamstresses, photographers and other creative employees on your team. If you’re living in Denver, Colorado and are looking for high-quality employees for a fashion brand, you’ll probably hit a plateau. This isn’t to say that Denver doesn’t have qualified candidates, but you’ll have a much greater pool to choose from in Los Angeles and New York City.
Look at a few moving companies, pack up your business and relocate to an area where your ideal pool of employees will be. Even though it might seem scary at first, there are so many benefits to moving your business and you’ll be better because of it. In order to change your work environment as mentioned above, for example, it might require a little bit of rebranding. Relocating your business would be a great step towards getting the fresh start your company needs in order to establish the environment/culture you needs to attract the employees you want.