The Marketing Challenges Of Career Transition

Many people find themselves unfulfilled in their current job roles and decide to take the leap to start a new career. Although career transition can be extremely difficult, it usually leads to a happier life for the individual. Career transitions involve switching from one type of work to another. In a way, by transitioning career, the individual is starting again as they have to learn everything from scratch. In this article we will explain the challenges of career transition and how to overcome them.

Why Do People Change Their Careers?

Making the decision to change career is very difficult. Not only do you have to start at the very bottom again, but you are also thrown completely out of your comfort zone! You may be wondering ‘why do it?’ Well many people choose to change their career because they find their current job unfulfilling. This may be because they feel undervalued, find the work mind-numbing or simply do not get enough out of the job, financially or emotionally. Other reasons for wanting to change career could be to spend more time with family, to do something more worthwhile or to challenge oneself and fulfil self-actualisation.

Typical Challenges Faced During Career Transition

Individuals that choose to change careers face many challenges during the transition period. Here we will explain some of the most common challenges and how to overcome them.

Re-Training Costs

Retraining can be difficult and expensive, but it is important to see it as an investment in your future!

If you are transitioning career, then this suggests that you are moving from one industry to another. Seeing as the work will be completely different, you may be required to gain a new qualification or certificate in order to be considered for a job role. This may mean that you need to attend college, night school or complete an online course. Often these courses can cost hundreds if not thousands of pounds and it is fair to say that not everyone has that sort of money lying around. If you are lucky, you may be able to get sponsorship from a company, but it really depends on their funding and how much they want to hire you. If however you have to fund your training yourself, it is best to see it as an investment, as the return will be the benefits you gain from starting your new career.

You Are Seen As a Risk

Some managers may be concerned that the skills you acquired in your former career have little relevance to the job role you are applying for. Unfortunately this can put you at a disadvantage, especially if you face tough competition from other candidates with relevant experience. Since you have changed career, employers may also see you as uncommitted and may worry that you will soon regret your decision and become dissatisfied with your new career. It is essential to be able to explain how your skills are transferrable in your interview and be prepared to explain your choice of career change in depth. There is no reason why you cannot convince managers to think of your career change as a positive thing too.

Competition is Hard

Starting over can be difficult because you are launched back into the job market with youngsters straight out of university. Although you may think your experience will give you an advantage, this will only be the case if it is relevant to the job role. It is best to expect that you will be paid an entry level salary, unless you can prove your experience is relevant to the role. Whilst some companies may prefer to hire a graduate as they will be able to get more years of service out of them, you have many qualities that will put you at an advantage, such as life experience, proven work habits and real-world lessons. Emphasise this is your interview!


Whilst a career transition can be difficult, you have to think about the reasons why you are making a change. Although you should expect to face challenges along the way, all of your hard work will be worth it when you are finally settled in a career that you are happy with.

Categorized as Business

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