The most valuable consumers of this type of advertising are the email subscribers as they appreciate ezine content to together with the ezine ads within. When targeted ezine advertising, the first step is to find the ezine to advertise in. However, before you find it you need to take a look at why you would like to place your ad in any ezine.
Perhaps you have come across advertisements placed within an ezine in an effort to direct people to a specific site. This can be a good idea especially if you are a multi-million dollar company and have a budget dedicated to brand building. But what if you do not have that kind of cash to throw around? The key is to direct visitors to a landing page with a call to action.
Where to Direct Your Ezine Ads
Directing visitors to landing page for targeted ezine advertising is one way of reducing advertising costs. Advertising with an audience that is interested in the theme of your website will lead to an increased traffic to the site. There are different ways in which you can direct your ezine ads apart from sending people to a landing page.
One of the best ways is the use of targeted ezine advertising directing visitors to a landing page that has affiliate links. Another great way of utilizing this form of advertising is the use of the LiveIntent platform. The platform offers targeted ezine advertising which offers publishers with the opportunity of undertaking real-time advert serving. This means that your ezine advertisements will be directed to your subscribers and they will get access to them the moment they are opened.
In addition, as a marketer you are guaranteed to have full control of the ad. This enables you to better utilize and house ads to achieve your targeted marketing goals. Also, keep in mind that buying ezine ads has been found to be much cheaper.
In summary, using ezine advertising can potentially help you find a whole new market, and get a fresh start when it comes to attracting new customers, or continuing to keep older customers in the fold. This is something you may want to consider when it comes to email advertising. Good luck.
Jason Ihaji writes for a variety of business and computing sites.