If you are like most people, you might not know the different technical aspects of web design. Some terms might even be strange and unfamiliar to you, such as HTML, PHP, mySQL, and many others. While it is true that you do not have to be a computer geek to perform web design, you still need to know its basics. Without it, you will never be able to know how to effectively design a website. For this reason, you should read the following principles on how to create a website even if you do not know how to encode.
Avoid being mysterious
An effective web design is concise and straightforward. Eliminate unnecessary effects on your website that will just cloud the perception of your visitors. It is a must that you put yourself in the shoes of your visitors. Remember that they want to know what your website is all about, and they want that answer in the fastest and most convenient way possible.
Web design Nottingham should be performed with utmost care for the visitors of your website
Image accredited to Wikimedia Commons: Museum für Naturkunde, Berlin
Relise people are not patient
In this age where people want things to be instant, you do not want to mess with their patience. According to web design Nottingham experts, the trick is to offer lots of value with less time being consumed. For example, you are offering a free trial of your product. They will surely love to try it, unless you ask for so much information that they become tired when filling out all the information. Therefore, you must only present what is needed for the moment and “cut the fat,” as they say.
It is a hard fact that people are really lazy when it comes to reading. Some people even just scan text without really reading it anymore, unless they really need in-depth knowledge about the subject matter. To take advantage of this situation, you can use videos to grab people’s attention. It is a whole different story when people watch videos, with all the background music and effects, instead of reading plain text. It stimulates their senses. Thus, videos do perfectly well in capturing people’s attention.
Write high-quality content
It was mentioned earlier that people are too lazy to read, but this does not give you an excuse to neglect coming up with high-calibre text content. There are some tips that you should remember when writing an article. First, you should use bullet points, subheadings, subtitles, and short paragraphs. This way, people will feel invited to read. People have little time to read, so include the most important information first before anything else.
Keep it simple
You might feel at some point that your web design is too ordinary-looking. This is good to some extent. Remember, you are making a website to introduce and promote your products, and it is not about your web design. Your web design is just there for support, and not as the centre point of your website. Unless, of course, you are a web design company, in which case you really have to put a lot of work into your website’s overall appearance.
These are some of the principles you need to learn. Even if you do not know how to encode, these principles can be carried out without too much technical web design knowledge.