5 Holiday Marketing Tips For Retailers

Retailers know that holiday sales often make up a huge portion of annual revenue. The holiday season is probably the most important time of the year for hiking up sales. You need to make sure your holiday marketing campaign is at its most effective for the holiday season or your bottom line this year could be very disappointing.

The following are five great holiday marketing tips that can ensure that you’ll have the highest possible sales in the next few weeks:

Send Out Holiday Greeting Cards to your Customers early on

If you have a marketing list of customer contacts at your disposal, you should definitely use it to send out holiday greeting cards. This is a personal touch that leaves your customer feeling like you’ve got a real relationship with them.

Of course, you need to send these cards out before the height of the holiday shopping season for this to have an effect on your sales this year. Get holiday shoppers in the door as soon as possible, but remember that you can profitably get rid of excess and outdated holiday inventory after the fact with the help of a barter company.

Offer Free Gift Wrapping

Anybody who has ever had to check off a holiday shopping list knows how convenient it is to enjoy in-store complimentary gift wrapping. Offering this service just might lead your customers to check off multiple items from their list at your store so they don’t have to deal with the hassle of finding gift wrapping services elsewhere or wrapping gifts themselves at home.

Posting Holiday Themed Videos on your Social Media Pages

The holiday season is a great time of year to take advantage of two of the most powerful online marketing tool: video marketing and social media marketing. During the holiday season, shoppers are spending more time than usual relaxing and scanning social media pages. Posting holiday themed videos will attract web browsers’ eyes during this time of year that’s so highly charged for retailers.

Social media is so effective at reaching people that it might even help you with asset recovery when you feel that you’re company is facing some losses because holiday sales haven’t been as high as you were hoping. Try posting after-holiday sales on social media to reach the most possible shoppers and bring them in the door to help you get rid of any excess inventory.

Take Advantage of Pinterest

If you’re not yet using Pinterest to market your retail products, the holidays are a great time to incorporate this great visual tool into your marketing regime. Again, people are spending more time on social media during the holidays because they’re distracted by the upcoming festivities and/or they’re on vacation. Posting holiday specials on Pinterest will stir up interest in your products and encourage viewers to stop by your store.

Market to Appeal to Customers’ Emotions

We all know that the holidays are a very emotional time of year. Fortunately for retailers, the holidays tend to stir up positive emotions in the average customer. By showing how special gifts are for loved ones like children, nieces and nephews, spouses, and other family members, you can entice customers to buy gifts to make it a memorable holiday season.

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