Whether you’re looking to spice up your blog or you want a new way to get backlinks for SEO purposes, infographics can offer you the solutions you seek for delivering engaging content to visitors, as well as expanding your web presence. However, there’s a lot more to creating entertaining and informative infographics than simply slapping together some words and images. You must carefully construct these seemingly simple layouts in order to provide viewers with the incentive to engage, not to mention share your offerings. And for the layman unfamiliar with this format for data delivery, putting together infographics that are compelling and successful can involve a pretty steep learning curve. So here are just a few tips for the DIY infographic designers out there looking to get started.
- Keep it Short and Sweet.
- Add a Dash of Humor.
- Observe Artistic Guidelines.
- Use the Right Software.
- Get Interactive.
If you want to deliver a diatribe full of flowery prose, then an infographic is not the answer. This format is designed to provide viewers with tidbits of information, generally delivered in a bullet-point style. While it is certainly enhanced by the addition of graphics, and the pictures you choose to include could offer further data to support your choice of words, the idea is to pare down the information you want to deliver so that it may be consumed in bite-size chunks. In other words, you need to be concise when creating successful infographics.
Entertainment value is important when you’re trying to grab attention and promote sharing, and adding a humorous or unexpected twist can definitely help your cause. Of course, the data you’re delivering may not lend itself to humor, per se, but presenting information in a way that is somehow compelling or spectacular can help you to garner the attention, likes, re-posts, and sharing you’re seeking.
While you might not have too much trouble putting together informative marketing bullet points, you could face more difficulty when it comes to the graphic side of your infographics. Unless you have a background in artistic endeavors or some knowledge of layout and design, creating content that is visually appealing may be a bit beyond your abilities. But it doesn’t take much to learn the basics. You can find tutorials on composition and basic artistic layouts for free online, or you might consider taking an art or photography class. When you know what viewers find compelling from a visual standpoint you’ll have a much better shot of engaging them with your infographics.
There are tons of programs out there designed to help you create successful infographics, and many are even free. You’ll just have to decide what you want from your creations. Some programs offer you a simple interface with templates that will have you compiling infographics in no time, while others provide you with a more complex palette that allows for animated infographics, just for example. Of course, you can always start with the basics and step up your game as you go, provided you have the right software on your side.
It’s one thing to interest viewers through attractive graphics and compelling data content, but if you really want to encourage them to become invested in your brand you need to extend a call to action. With interactive infographics you can get viewers involved in a virtual conversation, and from there you’ll find they’re more motivated to share your infographics and otherwise engage with your online operations.