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Posted in Business

Startup Safety: 3 Things To Know About Business-To-Business Law Suits

Business-to-business lawsuits can cost your company an incredible amount of money in legal fees, and they could also result in lost income and other damaging effects that are difficult to overcome. Some of the common issues cited in these lawsuits relate to contract breaches, fraud, libel, slander, copyright or patent issues and more. These types […]

Posted in Business, Marketing

Cleaning Up The Mess: PR Advice For GM’s Mary Barra

During her testimony before the US Congress on GM’s ignition switch recall, new CEO Mary Barra did some things right and other things wrong. The larger question for Barra, the one everyone wants answered is, “What comes next?” Tailor the Response Any response to the crisis needs to consider the public’s perception of the company, […]