Voice of the Customer: How Public Opinion Leads to Profits

A great product and brilliant marketing do not necessarily translate into success in a competitive marketplace. No matter how well designed it is, a product or service must closely align with the needs of potential customers to gain traction. Likewise, marketing plans and communications must reflect customers’ habits, values, needs, and lexicon to reach and… Continue reading Voice of the Customer: How Public Opinion Leads to Profits

How To Impress Your Customers So They Keep Coming Back

One of the easiest ways to keep your business growing and thriving is to attract repeat customers. In addition to making more money, repeat customers are more likely to act as brand ambassadors. Let’s explore some ways that you can impress your customers and keep them coming back for more. Offer Excellent Customer Service Customers… Continue reading How To Impress Your Customers So They Keep Coming Back