Selling your products or services on an e-commerce site is one of the most affordable ways to launch a business. That being said, you will be competing with some of the biggest corporations in the world, and that is why you must have a solid business plan in place. Here are a few tips and tricks that will help you launch a successful e-commerce website in 2018.
Be Flexible with Your Launch Date
Hastily throwing up a website just to avoid overshooting your launch date can be a disastrous mistake. Well before your launch date, your website needs to be tested and audited multiple times to make sure that there are no glaring mistakes. It is perfectly fine to buy a domain name and put up a “coming soon” page, but no sales should be made until you have laid the groundwork for a successful business.
Focus on Free and Organic Marketing
Establishing a comprehensive social media marketing campaign is one of the most cost-effective ways for smaller businesses to advertise. In the weeks leading up to your launch date, you should try to build your social media following on Facebook, Twitter, Instagram, and any other pertinent platforms. Paying for clicks is a viable way to market a business, but you most likely won’t have the resources to do that until your company starts to take off.
Target Returning Customers
Quite a bit of your time and energy should be spent making sure that your first few customers are completely satisfied. Positive reviews and word-of-mouth advertising can make or break a new e-commerce site in those first few months. Sending customers a personalized and heartfelt email is still one of the most effective ways to boost satisfaction and improve their overall experience.
Optimize for Mobile Use
Very few things frustrate consumers as much as skimming through an unresponsive website. All of the pages on your website need to load quickly, have limited media, and look great on smaller screens. You also want to avoid Flash and other media platforms that might require additional plugins. Most users will simply leave a site if they are asked to download programs or see error codes.
Don’t Skimp on Your Physical Resources
You should be ready to ship your products well before you make your first sale. Even if you are shipping your products from your home, you need to have shipping labels, packing slips, sturdy boxes, packing foam, and all other supplies from companies like Print CBF. Waiting until the last minute to buy those supplies could result in a hiccup in your operation that costs you hundreds.
Just because you have a world-class product or service doesn’t necessarily mean that your business is going to be successful. With a little bit of patience and hard work, you can avoid some of the most common mistakes that drive online business into the ground.