So you want to start a web design business? But there are so many others out there, why would you waste your time trying to compete with companies out there that are already established? The answer to that question is that there is a plethora of customers out there. Most of them don’t even know that they need to update their website. This is where you step in! There is a huge niche market out there that doesn’t know anything about web design, and it is all for your taking!
Think of how many mom and pop stores are out there. Some of them don’t even have a website. In this day and age, everyone can benefit from a website. Regardless of what type of business you run, a website is an essential these days. Even a convenience store can set up a website and get free traffic from google. People in the area would search on google and go to that store!
It’s no secret that there are many web design firms looking for business every day. You don’t have to work that hard, only work smart. Learn to code some HTML. Get done with the basics and then you can just move on to a CMS and use already made templates. The main part of starting a web design business is not actually building the website but finding you clientele.
Start out with your local area. Think of how many businesses are there, see if they have a web presence. When was their site last updated? Are they reaping the benefits of SEO? There are so many avenues that you can take. With a little bit of elbow grease, you will be able to corner the market in your local area. From there, you can start out marketing your business online by doing a lot of content distribution on relevant websites.
How to gain credibility?
The first thing to do is setup a good looking website. I would recommend that you just use WordPress. Find a decent template and set it up. It will not take you more than two to three days to get this going. Once you are done, go ahead and start reaching out to locals in the area. Also look for work online. Upwork.com has many freelance positions there for the taking. Several individuals look for web designers every day. However, these tasks are going to be quick and will pay less, it is still a start.
You can start out small and once you gain experience, you can branch out. Remember, that any business is about the customer experience. Treat your customers with the utmost respect and importance and I promise you that you will get referrals year round. You can also put the name of your business in your customer’s website footer. If you do so, make sure it’s a clickable link so when visitors click that link, they are directed to your website immediately.
When their competitors visit their website, they will see your name and will give you a call! It’s all about taking it slow, having a vision and getting out there to actually achieve it. So many people plan, but very few take action. You can start your own web design business; all you have to do is take action!