As a small business owner, you know there are never enough hours in the day. Not only do you have to focus on your product, but you also have to focus on taking care of your employees, make sure your customers are satisfied, keep up with tax information, manage marketing and social media efforts, handle small administrative tasks and run payroll. Trying to tackle everything by yourself, or even with a partner, can be devastating to your morale and to your life outside of your business, no matter how much you love what you do. You also have to realize the more time you focus on the mundane tasks of keeping a business up and running, the less time you have to focus on growing your business. You won’t have time to focus on expansion, adding new products or implementing any great ideas you come up with. Fortunately, there are many companies that help take the load off of smaller businesses, allowing you to focus on the other important and fun aspects of your business.
A good marketing plan is vital for your company to succeed. Potential customers need to be aware of what you can offer them, and you need to be able to interact with them on a personal level that can provide them with excellent service and correct information. Unfortunately, good marketing plans take a lot of time and effort. There’s nothing wrong with keeping marketing in-house if you are passionate about it and know what you’re doing. Otherwise, outsourcing it to a company who focuses on small business marketing, such as Deluxe for Business, can provide you with a strong marketing plan that includes social media implementation. Companies exist to provide excellent public relations opportunities, to provide blogging plans and other Web content, and to find advertising opportunities for you. Choose a company that is going to give you exactly what you need.
Is there anything more mundane or boring than payroll? Probably not, but it’s an absolute necessity in your business. Your employees are counting on you to provide them with compensation for the hard work they put in every day, but payroll can take a significant amount of time. You have to gather a lot of information and enter it into different systems, as well as keep tax and accounting information. However, thanks to outsourcing, you can let a company that specializes in running payroll programs, like Paycor, take care of the monotonous information while keeping you in the know. You’ll still be fully aware of your cash flow, but will be able to focus on other tasks, like taking care of your customers.
Information Technology (IT)
If you aren’t tech-minded, technology can get extremely frustrating. When it doesn’t work, it’s easy to spend way too much time trying to fix it yourself and even more time on a service line being talked through the solution. Save yourself a ton of time and headaches by outsourcing your technological needs to a company that specializes in IT. Talk to a company that knows what they’re doing and have proven experience with quickly adapting to new technologies, like Xerox. While your IT person is fiddling with your server, you can focus on the other creative aspects of your business.
At first, it might be hard to let go of any part of your small business. It’s your baby, your pride and joy and you want to have a hand in its every facet. There comes a time in each small business life cycle when owners must make a choice: Do you handle everything and stay small forever or do you outsource certain processes so you can focus on growth? With a few trusted outside partners, you might find your life is more enjoyable and your company better suited for success.