When you get Web.com local SEO services, you may be asked to tell the company what keywords you think would work best with your company or what keywords you want to make sure that you target with the project. If you want, you can just tell them to figure it all out, and they will be glad to do it for you. However, it can often help to pick out your own keywords because you know your company better than they ever could, so you know what types of things need to be addressed.
The first thing to think about is simply what people are searching for already. There are hundreds of thousands of searches in your area alone, every single day, and you do not want to miss that traffic. What words are used most with your company? If you own a car dealership, are people searching for “car dealers” or “car sellers,” or are they searching for something else altogether? You want to target those words, along with additional keywords that are related to geography, such as the name of your town, to narrow down the search to people who will actually consider buying something.
Remember that the customers might be using the wrong words. It is important to stick with what they are searching for, not what you know to be correct. They could be using the wrong jargon, or they might be searching for one thing when you know that they are really looking for something else. You have to target both types of keywords. Using the ones that are technically correct is good since you are going to get a lot of that traffic, but you also need to use the ones that are wrong because, no matter what they are searching for, those people do want your goods and services.
Finally, you have to decide if you want to search for broad terms or specific ones. Sometimes, the wide-ranging terms can be good because they get more searches. However, this also means that there is a lot more competition. You might be better off with a term that is more specific, that does not get searched as often, because you can rank higher in the search results and get a lot more people to click on your link. Try to find a balance between both types of search terms when determining what keywords to use.