Companies often get confused while deciding the ideal promotional gift for their clients. Mugs, notepad, pen, umbrella are some of the most commonly picked items. However, choosing the right promotional product is undoubtedly a challenging task. While selecting from the plethora of promotional products, give your creativity a push. Every product has its own individual nature and it can be related to the objectives of your company. If you are ready to spend on these gifts then you get wide option to choose from. But as a note of advice, make sure that the receivers can use these gifts, otherwise your purpose of branding goes in vain.
Nature of Company
If your company is dealing with computer peripherals and you are offering a writing pad, it doesn’t make any sense. Well, writing pad is a good promotional gift but offering your client a mouse pad or a USB memory drive is a better idea as it is connected to your business. Branding is the ultimate aim of these merchandises. Hence, the selection of the product must correlate- directly or indirectly to your business. Do not fail to put up the name of your company on the gift and along with other additional information.
Know your Audience
Knowing the target audience is always the first priority for every successful business. The same is also applied while selecting promotional merchandise. If the target audience is are mostly female then the ideal gifts will be side bags and hand purse, beauty parlor discounts, decorating items and so on. On the other hand, if your business caters men then t-shirts, caps, electrical instruments can be the right choice. Now, your budget is an important factor because electrical gadgets are costly. But if you are ready to spend then give it out to those clients with whom you are dealing for a longer period. Promotional gifts are a technique to build strong customer relationship.
Speak through Gifts
Do you know that you can actually speak through the gifts? For instance, if you are giving out a coffee mug, it signifies a friendly gesture of your company. If you want to encourage your employees, then t-shirt with a cheerful slogan can promote solidarity. Cap is another gift that states the organization is active and smart in their approach. The colors of these merchandises should be eye-catching and must have a corporate essence. The look of the gift is very important for promotion because it persuades the receiver to develop an image about the organization.
Ideal gifts always refer to those products which can be used. Reports have even shown that clients or customers always prefer those merchandises, which are free and at the same time, has utility. The quality is yet another important factor, never ignore this fact. There are some companies that provide sample of its newly launched product for promotion. No matter what kind of items you choose, publicity is your prime aim, so follow these guidelines and spread awareness in a competitive market.
Author Bio: – “Frank Newton is the Chief Financial Officer and Web Manager of Newton Screen Printing. As an industry veteran, he shares his thoughts on the art of customer service as well as various other promotional gift. Frank also discusses the ins and outs of promotional merchandise and marketing.”