Guest posting remains the most effective way for websites to enhance brand visibility and reach and build a community. Well-written guest posts build authority within a short period and earn high-quality inbound links that draw adequate traffic. This is because a majority of readers deem multi-author blogs as more highly authoritative than others. However, as more blogger outreach companies took on this form of SEO service and building links, the quality of blogger sites began to get compromised.
Many blogger outreach companies started looking for places to publish posts without evaluating the relevance of the content with regard to that of the blog owners. As long as the blogger outreach agency could pay for publishing content on the sites, they were free to post the articles. For example, if an SEO firm discovered a blog that had a large number of followers and a high-authority score, it would contact the company and offer to pay the editor to publish guest posts for their clients.
As such, you would find a guest post about automobiles in a health blog. Since the article has nothing to do with health, search engines mark the generated links as spammy. Blog owners, on the other hand, were too overwhelmed by the number of websites that wanted to publish content to perform in-depth analysis of the quality of the links. The text highlights the ways a blogger outreach agency can avoid creating spammy links.
Perform a Thorough Research
You want to look out for blogs that have a standing reputation for high authority scores and many followers. They don’t come easy, so research about available or upcoming blog owners who are still accepting guest posts. This way, it won’t be challenging to pitch. Also, ensure the content published relates to your guest post ideas.
Avoid Using Guest Blog Networks
The networks were formed to connect blog outreach companies or writers with blog editors who needed content. However, most blogs are hardly screened for quality hence, most users produced poor content full of spammy links. Most members of the network comprised small business owners who were not conversant with the right SEO techniques.
Include a No Follow Link
Most guest blogging networks compelled blogs not to perform quality checks on the content posted. As such, if a spammy link was discovered and removed, it would mean you have violated the network’s terms and conditions. Including a no-follow link in your content enables search engines to avoid counting specific links to other pages as votes, including spammy links. As such, search engines will not deem some links as non-compliant with SEO practices.