To be able to establish a local presence on the Internet is one of the most effective ways to grow your business and add to its visibility. Research by Google reveals that 97% of consumers look online for local businesses. If you concentrate on Google local SEO, your website can enjoy highly targeted traffic and more conversions. Here are some ways Google Local SEO can help increase the visibility of your business online.
1. It helps you to get to know your Target Consumers
You need to know your consumers in and out to be able to gauge if you are going in the right direction with your SEO marketing campaign. When you know your consumer’s behavior, not only will that allow you to predict what they might want, but you can also tailor your product according to their needs.
2. It Increases your Chances of being Discovered through Google Places
Small businesses that haven’t registered on Google Business yet are missing the bus. You will receive instant exposure in your area by registering on Google Places. Not only is this service free, but it helps customers locate businesses through Google Maps and Google search. Make sure your profile is 100% complete when registering, be sure that target keywords are set and images are uploaded so that you can increase your chances of being discovered by users.
3. It gives you an Insight into Customer Reviews and Feedback
When you are a part of Google+ Local, you will get fabulous insights into what customer’s think about your product or service and the kind of feedback that they are putting out there. This will help you make changes wherever they are due and tweak your marketing strategy to appease your target audience.
4. It Strengthens your Content Strategy
Optimizing your blog and website with targeted keywords plays a critical role in being clearly visible on Google Local. Search engines rank websites that update frequently, much higher than those that do not. So it is important to keep your website and blog updated regularly. Valuable content that is relevant to readers will go a long way in social bookmarking. Keep your ‘About Us’ and ‘Contact Us’ pages updated so that people can get in touch with you. It stresses on the importance of adding keywords and phrases in your headlines, titles, and meta tags.
5. It Facilitates Social Media Sharing
Social media too plays an important part in optimizing for local business. SERP rankings are impacted gravely by social media shares as it allows small businesses the opportunity to connect with their customers, both existing and potential. The content you produce strengthens your brand ad your relationship with your consumer.
When you take the time to nurture these relationships, it will amplify your SEO in the long run. Use social media platforms such as Facebook, Google+, Twitter, Pinterest, LinkedIn,etc, to increase the visibility of your business. Another aspect that drives traffic is word-of-mouth publicity by followers and fans.
Click here to power your digital presence with the power of SEO and watch it take the world by storm!