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Posted in Business

Why Building Brand Awareness Is So Important For Your Business

What is a brand? It is the whole meaning and concept of your company represented by its name, symbols, logo and slogans. Building brand awareness is highly important in order to get your products/services jump above others, stand out, be noticed and remembered. It leads to creating a long-term and strong position in today’s free […]

Posted in Business

Optimizing Your Ecommerce Store For Better Conversions

What is a conversion rate optimization? It can be defined as a systematic and structured approach to improving your website’s performance. It is defined by your website’s needs and objectives, and is informed by insights like feedback and analytics. Take the traffic you already have and make the most of it. Those who run an […]

Posted in Finance

Common Cash Flow Issues and How To Solve Them

Constant cash flow is one of the major preconditions for small business growth. Most startup companies face many different issues that concern this important business segment. Since these issues can jeopardize their whole business and possibly result in bankruptcy, entrepreneurs need to approach them seriously and find the most strategic and effective solutions. This requires […]

Posted in Business

Increasing Employee Productivity With Clever Management

Believe it or not, for 46.9% of the time, our attention is almost non-existent. In this modern day and age, people simply have a real issue with focusing on important matters. With so many distractions around us, who could blame us? Nevertheless, in the last quarter of 2015, the US bureau of labor statistics reported […]