Alright – you certainly have the opportunity to put your keywords into the titles and meta descriptions so that the search engine spiders may rank your web pages high for the desired keywords, but if you go overboard, then you’re going to be in some trouble for sure. Here are 3 reasons why you shouldn’t really try to do so.
1. Using the Keywords Naturally Holds the Key to Success
While it’s a good idea to wisely insert the keywords in a natural manner, stuffing your meta descriptions with all possible variations of primary keyword can make it look unnatural and spammy.
Firstly, not only will the Google bots hate it, but the Internet visitors will hate such spammy titles and descriptions too; so, you’re not going to get great results by doing such a thing.
But, if you’re a little smart, you can even target multiple keywords in a title and meta description without really sounding unnatural, and that’s what On-Page SEO is all about.
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2. Give Compelling and Unique Titles
Secondly, you should keep the titles of all your web pages absolutely unique, and even try to include a geo-qualifier if you want to focus on local SEO; for instance, consider giving title “how to find a used car under $5,000 in Dallas, Texas” if you want to target the Dallas local markets.
As mentioned earlier, when you’re writing titles, or meta descriptions, don’t try to stuff the keywords in all possible manners, otherwise it can actually backfire!
Thirdly, the key is to create unique Meta descriptions that are relevant to the page, and not just smartly hewed with your keywords; you must also make sure that they’re crafted smartly with a call to action, so that the visitors tend to click on them.
3. Meta Descriptions Should Neither be Too Long Nor Too Short
You should again limit the meta description text to about 150 characters (159 being the maximum), but it shouldn’t be less than 51 characters.
Another crucial thing to remember is not to overuse punctuation; more than 5 commas can be bad.
Also make it a point to write complete sentences in the meta description, rather than small blurbs that sound incomplete. The bottom-line is to craft smart excerpts that encourage the Internet users to click on those titles, and explore more. But, at the same time, you must not create deceptive titles, because people will soon start reporting your web pages as SPAM, and with high bounce rate, and lot of negative feedback, your website is likely to receive a Panda slap soon enough!
So, forget about keyword stuffing, and start following the best On-Page SEO practices to improve the quality of contents of your web pages, and ultimately boosting their SERPs across major search engines.
Christopher Henry Patricks is an accomplished Internet marketing expert who loves to help those who’re new to the world of search engine optimization. He advises everyone to understand the importance of On-Page SEO before jumping the bandwagon to link building.